We’re excited to continue our Meet the Experts: Blauberg Team Insights series with another inspiring story from the Blauberg Asia team.

Meet Yevhen Ochkalenko – a seasoned international sales professional whose journey into the world of ventilation was unexpected but deeply meaningful. Yevhen has 20+ years in B2B sales, including five at Blauberg. He combines deep expertise with a strong belief in the broader value of ventilation—especially after COVID-19.

What drives him? The human connections. Whether it’s a trade show in Asia or a one-on-one meeting with a partner, cross-cultural communication is what brings Yevhen energy and the opportunity to build lasting partnerships from the ground up. And when customers discover our German-made technology, in spite of the ongoing war, they’re often amazed—not just by the products, but by the resilience behind them.

Read the full interview to learn how Yevhen and the Blauberg Asia team are turning challenges into building blocks for long-term success.

Read the full interview to learn more!

1. Can you tell us a little bit about your experience?

I have been working for Blauberg in export sales for over 5 years. I have 20+ years of experience in B2B sales, which inspires and gives me confidence. I have experience working for international companies, both in Europe and Asia, particularly in Asia. so I am quite familiar with the mentality and business approaches in this region.

2. What do you like most about your job and what challenges do you face?

For me, communicating with people from different countries and cultures is my primary source of inspiration. When I have the opportunity to participate in exhibitions and meet with my clients, those are the most enjoyable moments of my work. As for challenges, it is definitely the ability to persuade and move from words to action in communication. Sometimes just understanding what your partner or potential client is saying is challenging, i.e., with all the difficulties of translation, you have to understand all their requirements and wishes.

3. Why ventilation?

I did not intend to enter the ventilation industry, but it turned out to be quite interesting. Moreover, after the COVID-19 pandemic, one comes to understand that, in addition to business, ventilation equipment helps people solve problems related to various viruses and diseases, including prevention, improving safety for the human body, and overall comfort.

4. What stands out most from your experience at Blauberg Asia?

One of the reasons we started this project was due to the region's remote location from our main production facilities in Europe. Even though we had some sales and partners at the beginning, we’ve had to put together all the components of this business literally brick by brick, from logistics to the specific requirements for the products we offer to the Asian market. This approach, where we take our customers' wishes and preferences as our starting point, literally brings us closer to our partners and gives us not just hope, but confidence in the success of this company.

5. What goals have you set for yourself for the next few years?

It is a desire and goal of mine, using the Blauberg Asia project as an example, to show that all this is not in vain and that all efforts lead to the desired result. This is because we have indeed put all our energy into this project and want to see it come to fruition.

6. What surprises foreign customers the most when they get acquainted with our products?

Without a doubt, it is the origin of our products. Our main production facilities are located in Ukraine. And, given the Russian invasion, many people wonder how we can still keep going and are able to do such miracles.

7. What stereotype about ventilation do you most often have to refute?

Among people, including even potential customers who want to expand their businesses through ventilation, there is still a misconception that ventilation is a wall or ceiling fan with 3-4 blades and a fairly simple mechanism. Sometimes, at exhibitions, I have to explain that there are technologies like heat recovery, which can differ for different climates and purposes.

8. What skill or knowledge do you consider the most important in international sales?

First of all, one should not be afraid to communicate with people from different cultures, with different accents and views. Secondly, to represent your company and country with dignity. They should study constantly, read, and stay up to date on what is happening in the region they work in. They should learn the specifics of negotiations and relationships, both in business and in everyday life.

9. What inspires you about the Blauberg Asia team?

I am proud to work in an international team. Each of us brings interesting ideas, thoughts, and experience to the table. It is truly inspiring and motivating and gives us even more confidence in what we are doing together. Step by step, we are moving forward.