This new interview in our Meet the Experts series spotlights the blend of regional insight, long-term thinking, and a strong belief in better air for all.

Meet Eric Ma — Regional Manager at Blauberg Asia and a driving force behind our expansion across the continent. With nearly a decade of experience across product management, retail, and strategic sales, Eric brings a unique blend of market insight and technical understanding to the team. His approach is rooted in long-term thinking, empathy, and a passion for solving real-world challenges through intelligent ventilation.

In this interview, Eric shares his journey from Blauberg China to Blauberg Asia, explains what makes the region’s market so dynamic, and offers honest reflections on customer trust, underrated innovations, and why better indoor air is more than just a product—it’s a purpose.

Read the full interview to learn more!

1. Tell us your story at Blauberg Asia — how did it all begin?

My journey with Blauberg Asia started when I was leading foreign trade operations for Blauberg Ventilatoren China. The establishment of Blauberg Asia, centered around our manufacturing base in China, felt like a pivotal moment. I saw immense potential in scaling our presence across Asia while fostering closer collaboration with colleagues at headquarters. Joining this team meant merging my expertise in Chinese markets with a broader vision to drive regional growth.

2. What makes the Asian ventilation market unique or exciting to work in right now?

The Asian market is a tapestry of diverse needs: each country’s architecture, culture, and socioeconomic landscape shapes unique ventilation requirements. Working here allows me to dive into local cultures, understand consumer habits, and align Blauberg’s innovative solutions with real-world needs. Our robust R&D team and extensive product range enable us to address challenges like urban air pollution or energy efficiency demands. There’s no greater motivation than knowing we’re improving indoor air quality for millions through thoughtful engineering.

3. In your experience, how has customer behavior changed over the last few years?

Customers are increasingly prioritizing sustainability and performance. They seek ventilation solutions that are energy-efficient, quiet, and eco-friendly—especially in post-pandemic times, where indoor health is paramount. Blauberg’s focus on EC motor technology, smart ventilation systems, and low-noise designs has resonated strongly, as clients now evaluate products based on long-term value rather than just upfront costs.

4. What’s a lesson you’ve learned from a tough client situation — and how did it shape your approach?

I once worked with a client who dismissed ERV systems and preferred traditional AC fans, unaware of the long-term benefits. Instead of pushing features, I shifted the conversation to indoor air quality: how poor ventilation affects family health (considering we spend 60%+ of our time indoors) and building comfort. For EC fans, I broke down lifecycle costs, energy savings, and smart controls. The lesson? Empathy and education matter more than sales pitches. Now, I always lead with "problem-solving"—understanding clients’ perspectives before presenting solutions.

5. What mindset helps you stay motivated during challenging sales periods?

Long-termism. Ventilation is foundational to healthy buildings, and our mission to innovate for better air quality is inherently meaningful. Even in slow periods, I remind myself that every project we pursue—whether a residential home or a commercial complex—contributes to a larger goal. Building lasting partnerships and evolving with clients’ needs keeps the work purposeful.

6. How do customers usually react when they learn more about Blauberg?

Most react with genuine appreciation, especially in the HVAC industry. Many have tried our products and praise their reliability—whether it’s the silent operation of our residential fans or the durability of commercial systems. There’s often a "wow" moment when they discover our technology, like heat recovery efficiency which exceeds their expectations.

7. What’s one feature or product in the Blauberg lineup you think is underrated — and why?

Our industrial fans, particularly smoke exhaust systems. While our residential products are well-known, many overlook that Blauberg designs industrial solutions for extreme environments—like smoke fans that operate at 400°C for 2 hours. These products showcase our engineering depth, and I believe there’s untapped potential in Asia’s commercial and industrial sectors to promote safer, more reliable ventilation.

8. What’s a skill you've developed at Blauberg that you’re most proud of?

After 9 years in roles ranging from Product Management to Retail and now Blauberg Asia, I’ve honed cross-functional expertise. I’m proud of my ability to bridge market research, channel management, and strategic planning. For example, leading e-commerce expansion taught me to balance distributor relationships with digital growth, while brand marketing roles have sharpened my ability to communicate technical value to diverse audiences.

9. What keeps you excited about coming to work each day?

The thrill of solving new challenges. Every client brings unique needs. Diving into their worlds, learning about their industries, and crafting tailored solutions that blend Blauberg’s technology with local insights is incredibly rewarding.