We want to introduce you to the Blauberg Asia team! Meet Oleksandr – a person for whom ventilation is not just a job but a true passion.

His motto? "Bit by bit, we build our dreams." This principle has always guided him, especially during tough times when challenges piled up, and doubts creeped in: "This is impossible. I can’t do it." But in those moments, it was all about being able to keep going—forget how difficult the task seems to be, ignore the deadlines and potential consequences, and just do the work. The results will follow.

This mindset resonates deeply with Blauberg Asia, where we face many challenges—both internal and external. And step by step, we keep building.

Read the full interview to learn more!

1. How long have you been working for Blauberg?

This May marks 16 years since I started working for the company.

2. Tell us briefly about your career path.

My professional journey began in 2009 when I joined the company as an assistant sales manager in the Asian region. The same year, I made my first sales in the new markets of the Philippines, Singapore and Indonesia, and was promoted to a position of regional sales manager for the Asia region. Over the next four years, we built a stable distribution network across the region, entering entirely new markets in Asia, including the most challenging ones such as Japan and China.

As the company grew, so did the number of employees in the export sales department. The Blauberg Group has always strived to be a global supplier of ventilation systems. So in 2014, I took over as Lead Export Manager with a team of eight regional managers and a more global footprint as the group decided to expand into Latin America and Africa.

In the course of his tenure, I was also involved in the opening of such projects as:

• Blauberg China - 2014

• Blauberg UK - 2017

• Blauberg Australasia – 2020

Since early 2023, I have held the position of Global Business Development Manager, after which, with the launch of the Blauberg Asia project, I was promoted to the Regional Sales Director of the region.

3. Why ventilation? What is it that fascinates you about your work?

Initially, it was not so much the field of activity that attracted me to this company as its export orientation. Over time, I realized the importance of ventilation and its incredible potential, which was especially evident during and after the COVID-19 pandemic. There are three things that are crucial for human health: what we eat, what we drink, and the quality of the air we breathe. Meanwhile, a person can survive a month without food, a week without water, and only a few minutes without air. Therefore, what we do is extremely important.

4. What are the most difficult challenges you have faced in your work?

I suppose that, like for all my colleagues, the most important challenge came from the full-scale war unleashed by russia against Ukraine in February 2022. The most challenging thing to do then was to maintain relations with our partners around the world, to whom I am immensely grateful, as everyone, with no exception, was very understanding and we received maximum support. I recall how united our company and team were: everyone clearly understood the challenges we faced and worked to achieve the common goal. These joint efforts were not in vain, and we were able to quickly restore supply chains and continue to supply our partners with Blauberg products just three months after the war started. The challenges remain significant today, but what we have been through gives us confidence that we will overcome all obstacles and come out of this situation even stronger.

5. How was Blauberg Asia established and what are its main goals?

The launch of the Blauberg Asia project was the follow-up to the international expansion of the Blauberg Group. The main goal of this project is to strengthen Blauberg's international position in one of the most dynamic and promising regions of the world. Unlike the developed Europe, where the markets are already well established and stable, the Asian market has a larger population and very rapidly developing economies (6%-9% annually, an incredible and unrealistic figure for all European countries). In general, in the next 10 years, Asia may surpass Europe in terms of economic indicators. Therefore, our expansion in this direction is both timely and strategically important.

6. What are the features of the ventilation market in Asia? How does it differ from the European one?

Unlike Europe, where markets are already established and stable, the Asian market is more fragmented and competitive. This requires our companies to invest a lot of effort in educating customers and adapting products to local needs. This includes taking into account climatic features such as hot and humid climates throughout the year. In addition, the Asian market is less concerned with energy saving, instead focusing more on cooling and air purification.

7. Which products or technologies of the company do you think will be most popular in Asia?

Market conditions make our company focus on developing new product lines and products. However, given the Blauberg Group's high level of innovation and many years of international experience, which has always been based on customer needs, we already have a significant range of relevant products and solutions. Some of them are modernized versions of existing solutions, and others are completely new products with the greatest development potential. In particular, one of these new directions is the recently launched Blaucool VRF system, which is focused on cooling. The company currently offers a wide range of VRF systems for commercial use. Another promising area is our range of dehumidifiers. In terms of customized solutions, the Vento single-room reversible energy-saving units have the greatest potential, which have been adapted to the Asian market, in particular, to take into account thin walls. Our solution allows the systems to be installed even in walls as thin as 10 cm. Blauberg has the largest line of such solutions and we believe we have all the prerequisites to become a pioneer in this segment.

8. How do you see Blauberg Asia developing in 3-5 years?

Customer focus and innovativeness provide the Blauberg Group with a sustainable competitive advantage among other market players. Maintaining the sustainable competitive advantage is a key factor in the company's successful development for many years to come. Our company has all the necessary resources to build a strong and confident position in the Asian market: we have production facilities in both Europe and Asia, and our high level of innovation provides us with a competitive advantage in differentiation. Combining these two factors gives us confidence that over the next 3-5 years, our brand will take a stable position among the leading ventilation companies in the region. By building a network of professional distributors, we plan to increase brand awareness by forming a clear association: ventilation is Blauberg. In the next five years, the Asian market should account for at least 15% of the total turnover of our group of companies, and I am confident that we are able to achieve this goal.

Thank you for reading this interview! We hope you not only got to know Oleksandr better but also found inspiration in his story.

Stay tuned—more fascinating interviews with the Blauberg Asia team are coming soon! See you next time.